New Website Launch: Los Angeles Area Chamber of Commerce

Please join us in congratulating the Los Angeles Area Chamber of Commerce on the launch of their brand-new website. The commitment statement on their homepage exemplifies this next-generation website for the Chamber: “After more than 130 years, we're continuing to reinvent ourselves to serve you and help businesses thrive in the Los Angeles region.” 

The LA Chamber shows their dedication to members with the investment of this new technology. Let’s look at some of our favorite features on this beautiful website. 

Table of contents:

• Design
• Navigation

Design 

The LA Chamber uses top design trends throughout the pages of their website. You instantly see this on the homepage with overlapping imagery, the use of colorful geometric shapes, and bold typography.

The Pages Module in 立博客户端app下载 Freedom allows the LA Chamber to display unique components throughout their site. A component is a panel of information that is displayed in a custom format. One example of components on this new website is the long page scrolling design. The LA Chamber also has access to create custom designs on their own, dragging and dropping components around on interior pages. This feature allows the Chamber staff to swap out imagery and text at any time they want or any page. 

The Our History page on this website is uniquely designed to tell the story of how the LA Chamber has served the community since it was formed. The scrolling timeline has various pictures and facts that offer a great storytelling experience for visitors and members to learn the history of the LA Chamber.

The Membership landing page is chocked full of resources for future constituents to learn about the benefits of joining the LA Chamber and the different tiers of memberships available. Visitors can access information by clicking the hyperlinked PDFs or the membership tier buttons which dropdown with more detail of each membership benefits.  

The Stay Connected page has a minimalistic design form with a layout that is very inviting for users to interact with. The bold typography takes center stage on this page where visitors can subscribe to newsletters and blogs. 

Navigation

The utility navigation on the LA Chamber’s website is displayed in a bright red color to grab the visitor’s attention. There is important alert information also listed on the menu including an office closure notice and COVID-19 resources. The search this site feature is also a great addition to the menu for users to quickly navigate the content they need to find. 

The main navigation is exhibited as a hamburger menu. This menu design is normally displayed on mobile versions of websites but we’re seeing this trend more on desktop displays as large imagery and typography take center stage. When you click the hamburger menu, the main navigation pops out and collapses for a great user experience.

Best of all, the Los Angeles Chamber of Commerce manages it all with 立博客户端app下载 Freedom, our all-in-one website and membership management software. They can manage their website content, marketing tactics, events, news, members, and more, all in one place. This eliminates workarounds and removes the juggling of multiple accounts and software systems to accomplish a single task.

Get in touch to learn more about how 立博客户端app下载 Freedom can help your organization. 

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